Back to all articles

B2B Sales

B2B Sales has changed about 180 Degrees!

B2B sales has now changed so dramatically that it's a "profession" that is barely recognisable to the role that both Tony Hughes and Graham Hawkins began about 30 years ago - respectively.

In this interview, Tony and Graham discuss all of this change, and what sales people must now do in order to adapt to the new buyer-led era.